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Marketing Director (U.S.)

Media-Featured CareTech Venture Seeks Marketing Director to Join Its Leadership Team and Help Take Its Market Presence to the Next Level

Are you excited by the idea of transforming how working families take care of children and aging loved ones while improving their professional lives? Are you passionate about leveraging technology to provide caregivers with life-changing solutions? Caregiver support has emerged as one of the top concerns among employers, and Torchlight leads the market with an innovative technology platform coupled with the nation’s top specialists. Now covering millions of employees at hundreds of leading enterprise clients, Torchlight is poised for accelerated growth.

Torchlight is looking to hire a full-time Marketing Director who is interested in playing a key role in enhancing Torchlight’s market presence and accelerating its growth as a member of the leadership team. The position reports directly to the CEO.

We can’t wait to talk to you if you are looking to use your talents for good, can underpin proven integrated marketing planning and execution with strong copy and content sensibility, and are committed to personal growth and excellence in all that you do.

Essential Job Functions:

  • Developing, executing, and monitoring an overall marketing plan and budget that rolls up seamlessly into Torchlight’s strategic plan
  • Guiding, collaborating, and coordinating with our digital agency, PR firm, designers, and other external vendors
  • Coordinating and managing events and initiatives: high-profile webinars, speaking engagements, virtual and in-person conferences/exhibits, content marketing vehicles, etc.
  • Coordinating cross-functionally with Product/Content, Sales, Business Development, and Client Success
  • Tracking your performance using potential KPIs that measure sales asset efficiency, progression through top levels of the funnel, qualified leads (inbound/outbound), and brand awareness

Top Five Desired Qualifications:

  • Savvy, even witty, writer and editor, storyteller, great with hard-hitting positioning/messaging in particular (most important!)
  • Proven track record in creating, executing, managing winning marketing plans that connect with and achieve measurable company strategic goals
  • Detailed, diligent, and diplomatic in coordinating and managing both inside and outside resources
  • Strong design/aesthetic sensibility 
  • Skilled with hands on execution and measurement across media formats, digital as the emphasis

Desired Soft Skills:

  • A particular esprit de corps/conviction that loves to beat odds and take on big challenges with the end result of improving people’s lives
  • Extending on our Creative value, having a Resourceful spirit is of mighty value
  • Having a degree of “patient impatience” is looked on favorably
  • Cross-functional collaborator with no ego

 

About Torchlight


At Torchlight, we believe that caring is everyone’s business and caring is good business. We are the only complete caregiver support solution for employers and member organizations. We offer solutions informed by data and, thus, are built for better results. Our approach includes a user-friendly digital platform and a team of expert advisors. No matter the age, stage or concern, Torchlight’s decision-support tools, caregiving knowledge base, and human expertise combine to reduce stress and enhance outcomes for both families and their sponsoring organizations more cost-effectively than call center or concierge-only solutions. Because getting caregivers the right resources, in the right ways, right from the beginning should be business as usual.


Headquartered in Burlington, MA (although currently fully remote), we offer a flexible work environment and generous benefits package with equity. We are an equal opportunity employer and are committed to maintaining a diverse workplace.


For more information, visit www.torchlight.care or email a cover letter (required), resume, and portfolio of work samples, as appropriate, to jobs@torchlight.care.

Caregiving in the Next Normal

Caring is Everyone’s Business.

COVID-19 is affecting everyone around the world. We’re in a unique position to help employee caregivers get the support they need. Download and share our “Caregiving in the Next Normal” kit.

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